More Good: A Manifesto.

A place to inspire, advocate and educate for better drinks, better products, better drinks business and better outcomes for the drinks industry.

Photo by Sérgio Alves Santos on Unsplash

I’m on a mission for More Good in the drinks industry - a world where every aspect of the beverage sector, from provenance, process and presence in the market is of the highest possible quality. The sustainability of business practices and production impact matters just as much as the long-term vitality and health of our community.  This manifesto of More Good is my personal ethos and mission to drive positive outcomes and sometimes, the change necessary to achieve More Good Drinks.

Showcase: Celebrating the talent behind crafting exceptional products, businesses and delivering exceptional hospitality experiences. A light shining on the compelling individuals that make our community unique, we aim to motivate and encourage people to stretch and push the boundaries.

Advocate: Supporting transparency, authenticity, and sustainability across all sectors of the industry, shaping and sharing meaningful brand stories and experiences.

How-To: Without continual learning and sharing of knowledge, we stagnate. So we deliver relevant education from customer service, how to build a brand, how to market responsibily and execute responsible sustainability, development science and best business practices.

More Good Drinks Business: We believe that a successful drinks industry goes hand in hand with a sustainable and socially responsible business model. We advocate for the implementation of environmentally friendly practices, ethical sourcing, and fair treatment of all workers within the industry. By supporting businesses that prioritise true sustainability and social impact, we aim to create a better future for the drinks industry.

Better Outcomes: My ultimate goal is to drive positive outcomes for everyone in the industry, including customers, producers, bartenders, business owners and brand teams. We’re fostering a community and culture of innovation, collaboration, and inclusivity.

So join me - for a More Good Drinks industry and a future characterized by more good drinks, more good drinks business, more good drinks community and better outcomes for all.