You're Invited to #HennessyMyWay

Hennessy is back in New Zealand and making a splash with their 2024 Cocktail Challenge launch event this coming Monday 15th April

Hennessy MyWay Global Cocktail Challenge – A quest for the world’s best, most sustainable and most memorable cocktail

The Hennessy MyWay 2024 Challenge has launched, a global cocktail competition to discover the finest, most sustainable cocktail with the most memorable service ritual, for the world’s #1 luxury spirit brand. Inspired by the Cognac House’s centuries-long pursuit of excellence and its pioneering spirit in environmental field.

To launch the cocktail challenge here for the first time, Jordan Bushell, the global Hennessy brand ambassador, will host a series of exclusive events and masterclasses throughout Australia and New Zealand, joined by Alex Zanarini, the ANZ ambassador. Together, they will equip you with all the tools to become the next Hennessy MyWay champion by delving into the world's leading luxury spirit brand. They will explore key elements of the competition, such as highlighting local ingredients, methods, sustainability, and showcasing unique service rituals. Each event will also include a Hennessy cocktail on arrival and an exclusive tasting of Hennessy Very Special, V.S.O.P Privilege and X.O led by Jordan.

Bartenders are invited to come along to an event and participate in Hennessy MyWay, a quest to discover the most innovative and sustainable cocktail creations paired with spectacular serving rituals.  On offer are cash prizes of €1000 for top 50 finalists with the top 10 invited to Paris and Cognac to compete in the live final in October, alongside some of Hennessy’s rarest cognac blends.

Auckland – Monday April 15^th 12:30PM – 2:30PM
Tommy’s Champagne Parlour, Seafarers
RSVP Here
featuring guest speaker Jason Clark, owner of Bedford Soda & Liquor, and author of The Art & Craft of Coffee Cocktails.

For full competition details visit https://myway.hennessy.com/