You need to know that in a time of calamitous headlines, it’s important to celebrate the milestones. And Hawthorn Lounge is just that. Originally meant to be a slow-burner of a pop-up (let’s build it for a few years, sell it and buy a house) it’s a Wellington institution that defies the rules of evolution by remaining exactly the same but always relevant.
This month celebrates 20 years since Hawthorn Lounge opened with a backbar stock from the 2 of the McKenzie brothers’ home bars (yes, those McKenzie brothers). Not only is Justin still running Hawthorn all these years later, but he’s also pragmatic and political when it comes to what it takes (and takes) to run a small bar in Wellington, New Zealand these days. Don’t misunderstand me. He’s one of the most proactive bar owners in the city and there’s plenty to unpack. Join us as Justin McKenzie from Hawthorn Lounge shares the story of 20 years of building a legendary Wellington bar. Discover his philosophies on hospitality, staff culture, pricing strategies, and the importance of maintaining tradition amidst industry changes.
Main Topics:
The journey of Hawthorn Lounge from inception to 20-year milestone
The art of creating a consistent customer experience and staff culture
Challenges of pricing, licensing, and industry economics over two decades
The significance of authenticity, storytelling, and community in hospitality
Adapting to industry shifts and maintaining longevity in a competitive market
In this episode:
Justin recounts how the bar was originally intended as a two-year project, which turned into a 20-year journey
The influence of family, nostalgia, and storytelling on Hawthorn’s unique brand
How Hawthorn maintains its essence through staff engagement and careful control
The impact of industry trends, licensing laws, and economic pressures
Practical advice for small operators on long-term sustainability
Justin’s reflections on the importance of responsible service, pricing models, and community engagement
Timestamps:
00:00 - Celebrating Hawthorn’s 20-year journey
02:13 - The original concept and early ambitions
04:07 - The importance of atmosphere and storytelling
05:47 - Consistency in design and staff approach
07:28 - How staff are selected and cultivated
09:25 - Responsible service measures and customer care
11:00 - The qualities of successful Hawthorn staff
15:01 - Industry challenges over recent decades
16:10 - Adjusting to economic shifts and costs
20:24 - Industry history: Wellington’s iconic venues
23:10 - Industry regulation and licensing issues
26:49 - Costs, waste culture, and sustainability
30:57 - Menu innovation, iconic drinks, and cocktail evolution
37:13 - Pricing strategies and economic sustainability
44:13 - Industry trends, gentrification, and community role
50:55 - The future of hospitality and staying authentic
55:14 - Origins of signature spirits and collaborations
58:48 - Nostalgia, storytelling, and creating memorable environments
66:39 - The importance of authenticity in customer experience
70:32 - Community involvement and industry advocacy
74:16 - The essence of Hawthorn’s culture and tradition
77:48 - The joy of crafting perfect drinks and staff enthusiasm
78:07 - Closing thoughts and toast to continued success
