Join me as Alice Newport, ambassador for James B. Beam Distilling and advocate for community and education within the spirits industry, shares her insights on evolving advocacy roles, building authentic communities, and balancing health with a demanding travel schedule.
In this episode:
Evolution of advocacy and community engagement in the spirits industry over the past decade
The importance of authentic, safe spaces for bartenders and trade and how to foster them
The significance of education — from upskilling trade to empowering consumers
Navigating the misconceptions around whiskey and diversity in the industry
Addressing mental health, safety, and industry shifts towards healthier habits
How societal changes influence drinking culture and social interactions
Alice’s travel routines and personal rituals for grounding and recharge
The future of hospitality: creating meaningful connections and community
This episode highlights the importance of authentic connection, ongoing advocacy, and the delicate balance between professional passion and personal well-being in the vibrant, demanding world of hospitality.










